Are you a trendsetter? Or do you like to keep up on the latest consumer trends? Well if so, Trendwatching.com is the website for you. Trendwatching.com is "an independent and opinionated consumer trends firm" headquartered in Amsterdam, the Netherlands. The site draws on the firm's global network of 8,000 spotters in more than 70 countries, to identify and report the newest marketing trends. Each month a free Trend Briefing is made available online, and once a year, an annual trend report in PowerPoint format is made available for sale.

February's free Trend Briefing is about a group of consumers known as TRYSUMERS. According to Trendwatching.com, "TRYSUMERS are transient, experienced consumers who are becoming more daring in how and what they consume, thanks to a myriad of societal and technological changes." January's Trend Briefing on the top 5 consumer trends for 2007 is available with other past briefings in the free Trend database section. This database also contains keyword search capability.

Related Library Books:
* Questions that sell : the powerful process for discovering what your customer really wants / Paul Cherry.
* Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
* Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV.